The End of Words

18/06/2025 - 02/07/2025
FactorIJ Spotlight
Opening Event:
Poor Artists and the Value of Art
- Artistic labor in the age of AI and Social Media
Friday 19:00-21:00 20/06/2025
Live Music & Artists Talk with Hans Abbing
Renowned artist, economist
& author of
"Why are Artists Poor?" (2002)
Address:
Pampuslaan 11, 1087 HP Amsterdam
Opening hours:
Wed.- Fri. 8.30 - 18.00
Sat. 11.00 - 17.00

Opening Event - Artists Talk with Hans Abbing
Poor Artists and the Value of Art
- Artistic labor in the age of AI and Social Media
(in English )
Friday 19:00-21:00 20/06/2025
Live Music & Artists Talk with Hans Abbing
Renowned artist, economist
& author of
"Why are Artists Poor?" (2002)
I met Hans around a decade ago when I was a student of Erasmus University, Rotterdam, in the Master's program Cultural Economics and Entrepreneurship. Hans was my thesis supervisor, and years after my study, through both professional and private connections, I dare to claim that we are friends. I have always admired his art, his academic work, and his brutal honesty to life and everything he has encountered on his path.
After I started taking art making more seriously, I often thought of his book “Why are Artists Poor?” (2002). It was controversial at the time and is even tougher to digest in the age of AI and social media. I have seen so many artists who are buried in the high demands of making new social media content, and forced to do endless chores of self-promotion, yet receive so little in return. When AI gradually takes over the art related professions, such as web design, illustration and copy writing, which traditionally served artists’ “responsible job trajectory” and “money making endeavors”, though “Why are Artists Poor?” argues the negative effects of government subsidies on art, can artists survive in this new landscape without the government support? Is art making not only an indulgence of a few, but also essential and with merits by itself, as it creates public good? Does art need to be saved? Is art worth saving?
This opening event is not only a presentation of my own artworks: a series of intense paintings explore exactly the limitation of words, by a writer who joins this grim landscape of the art scene obviously in a curiously bad timing, is also a showcase of Hans’s artworks in FactorIJ collection. Hans has recently decided to give away all artworks remaining in his studio for free, such an unusual, generous act brings us face to face with the confronting question about the value (price) of art, and the value of artistic labor. It’s a talk between a student and a teacher, a hopeful newbie and a seasoned artist, and between two idealists. Join us for an evening of meaningful conversations about art and artistic labor.
Bring your questions, let's start the talk!

The End of Words
The series "The End of Words" explores the intensity of human emotions, the desires to connect and to be heard, and the limitation of our ability to reach out and truly bond with others with a full emotional honesty. However hard we try, in tears or in anger, with pleas or flattery, we eventually come to the point of breaking, when conversation ends. We stare at the beloved's face, look at it for the last time with any sense of ownership, hoping that there will be one last magic sentence that will save us all, yet it never comes.
A series of 9 paintings with close-ups of human faces, as if the viewers are starting into someone's mouth at a frozen moment during an intense conversation. What is he/she going to say? Will it be something I was waiting for the whole time? Yet nothing is coming out and the words are left unsaid. This is the end already, before you even realize it. Intense colous and different techniques are applied to each painting, to amplify the emotions each painting represents, and all windwhirled into the void of silence in the middle.